Are Squishmallows Pillows?

Are they merely stuffed animals, or can they also be used as pillows? Find out more about their comfort and various uses.

Colorful watercolor illustration of a Squishmallows in pink.

Squishmallows, the beloved stuffed animals that took the world by storm in 2017, have captured the hearts of many. They are not only popular collectibles but also surprisingly comfortable pillows. Their soft, squeezable texture makes them a favorite for both sleep and relaxation.

Squishmallows’ Original Purpose

Squishmallows were originally designed as cute, kawaii-inspired stuffed animals and were launched by Kelly Toys Holdings LLC in 2017. Although they were primarily marketed as collectibles, the soft spandex exterior and polyester fiber filling have paved the way for unexpected uses. These plush companions were actually created to help children with autism manage stress, but they quickly found their way to a broader audience as a popular toy for everyone.

From Toy to Pillow: A Dual Function

Even though Squishmallows are not officially pillows, they have become incredibly popular due to their versatility. Many collectors use the largest sizes (24 inches) as back support in their home offices, while the medium-sized versions (12–16 inches) work excellently as head pillows, especially for migraine relief. Some Squishmallows enthusiasts even use them as sleeping pillows, often placing a blanket between their face and the stuffed animal for better hygiene. This dual function—as both a collectible and a comfortable pillow—has been a key factor in Squishmallows’ enormous popularity. As of August 2024, an incredible 400 million units have been sold in 3000 different styles.

Comfort and Well-Being: A Sensory Experience

The ultra-soft texture and squeezable form of Squishmallows provide a unique sensory experience that many find soothing. For individuals with neurodivergent conditions, such as autism or ADHD, these plush toys can offer positive sensory stimulation and serve as a tool to help calm and focus. The satisfying feeling of squeezing and molding a Squishmallow can help manage difficult emotions and deliver a relaxing effect. This sensory appeal, combined with their “non-judgmental personality,” makes Squishmallows popular tools for stress relief among both children and adults—especially in challenging times like during the COVID-19 pandemic.

Worth Considering

Although many love to use Squishmallows as pillows, it is good to know that frequent use may cause them to lose some of their original shape over time. Some collectors prefer to keep their Squishmallows in pristine condition, while others appreciate the “well-worn” character that comes with loving use. To preserve their shape and cleanliness, some recommend placing a blanket between your face and the Squishmallow when using it as a sleeping pillow. Also, note that, unlike regular pillows, Squishmallows cannot be easily “removed” for washing.