Do Squishmallows Have Names?
Discover the unique names and personalities of Squishmallows! Find out how their charming naming system has contributed to their tremendous popularity.

Squishmallows, the beloved stuffed animals launched in 2017, have won the hearts of people all around the world—not only with their soft, huggable design but also with their distinct personalities. Every Squishmallow comes with its own name and backstory. From animals and culinary creations to mythological creatures—the variety in the collection is vast, engaging fans of all ages.
A Sea of Names in the Squishmallow Universe
The Squishmallow universe offers an impressive selection of characters, each with a name that reflects its personality and appearance. Here you’ll find everything from adorable creatures like Humphrey the Hamster and Simon the Sloth, to imaginative, food-inspired friends such as Lulu the Pineapple and Carl the Cheeseburger. Mythical beings and seasonal figures are also featured, including Kayce the Pandacorn, Brittany the Narwhal, and Carol the Christmas Tree. This creative naming gives the brand a unique charm and transforms every Squishmallow into an individual character rather than just another stuffed animal.
An Enormous Collection to Explore
With over 3,000 unique styles created as of August 2024, the Squishmallow collection has grown to an impressive size since its inception in 2017. This vast selection offers collectors countless choices, with each Squishmallow boasting its own distinct name and personality. The collection spans several categories—including animals, food, mythological creatures, and seasonal characters—ensuring there’s a Squishmallow friend for every taste. This diversity not only enriches the collecting experience but also contributes to the brand’s broad appeal and success.
Squishmallows’ Charming Naming Pattern
The naming of Squishmallows follows a consistent and endearing pattern that enhances their collectible value. Each character receives a human-like first name, followed by “the” and a descriptor of the character’s type—be it an animal species or a dish. For instance, you can find Amala the Axolotl, Amandine the Macaron, or Blaze the Monster. This structure adds a personal touch to the stuffed animals, making them feel more like individual friends. The names are carefully chosen to mirror the character’s appearance, personality, or theme, thereby strengthening the bond between the collector and the Squishmallow.
Names That Spark Engagement
The unique naming system has played a key role in Squishmallows’ popularity, especially during the COVID-19 pandemic in 2020. Social media platforms such as TikTok became stages for collectors eager to showcase their named plush friends. The hashtag #Squishmallows garnered over 550 million views! This personalization has fueled the brand’s impressive growth, with 400 million units sold in 3,000 different styles as of August 2024. The names and their accompanying backstories inspire creativity and forge a deeper emotional connection.
Thus, Squishmallows become more than just stuffed animals—they become dear friends with unique personalities.