Why Are Squishmallows So Soft?

Learn about the materials, the “memory foam” feel, and why they are softer than other plush toys.

Colorful watercolor illustration of a Squishmallows in different colours.

Squishmallows have taken the world by storm! With their irresistibly soft texture, charming design, and soothing effect, they have become favorites among children, adults, and collectors alike. Everyone loves hugging and cuddling these plushies!

But what exactly makes Squishmallows so soft? And why are they so much softer than other plush toys? Let’s dive into the secrets behind Squishmallows’ unique softness!

The Unique Texture: A Hug You Won’t Forget

Squishmallows are renowned for their marshmallow-like softness. This texture sets them apart from ordinary plush toys, which are often firmer or stiffer. Their signature softness has contributed immensely to their success—they are perfect as comforting companions for children, as stress relievers for adults, and even as coveted collectibles.

More than just plushies, Squishmallows are designed to offer a tactile experience that invites hugging, snuggling, and cuddling. The level of comfort they provide is a major part of their appeal across all age groups.

The Materials: The Secret Behind the Super Softness

The incredible softness is due to the materials used:

  • Spandex Fabric (Exterior): The outer fabric is a blend of polyester and spandex. Spandex, commonly used in clothing, gives Squishmallows a smooth and elastic surface. This elasticity allows them to bounce back to their original shape after being squeezed—a vital part of the cuddle experience! The soft and stretchy outer layer also makes them incredibly pleasant to touch.
  • Polyester Fiber Fill (Interior): Inside each Squishmallow, you’ll find a unique polyester fiber fill. This filling is meticulously engineered to be ultra-soft and durable. Unlike ordinary plush toys, which can have stiff or clumpy stuffing, Squishmallows’ fill is evenly distributed, providing a soft, consistent texture. The lightness of the fibers also means that Squishmallows aren’t too heavy, making them perfect for extended cuddling.

Together, the spandex exterior and the polyester fiber fill create the ideal combination of softness and flexibility.

The “Memory Foam” Feel: An Extra Dimension of Cuddle

Although Squishmallows don’t contain genuine memory foam, the fill and outer materials deliver a similar sensation. When you hug a Squishmallow, you’ll notice it slowly bounces back to its original shape, offering a deeply satisfying experience!

This “memory foam”-like effect enhances the comfort, making them excellent stress-relieving toys. Many people hug them to ease tension, while others find the gradual recovery soothing. It’s this blend of softness and elasticity that makes Squishmallows both physically and emotionally comforting.

The Magic of Softness: More Than Just a Feeling

The softness is not merely a tactile delight; it also plays a crucial role in the emotional comfort that Squishmallows provide:

  • For Children: Soft toys offer a sense of security and comfort. Squishmallows are perfect bedtime companions or a source of solace when children need to be calmed. Their gentle texture can help soothe anxiety or fear.
  • For Adults: Adults have also embraced Squishmallows! They are used as stress relievers, anxiety-reducing aids, or simply as cozy decorations. Holding, hugging, or lying on a Squishmallow can evoke a sense of peace.

The emotional bond many form with Squishmallows often stems directly from their softness, which instills a feeling of safety and calm.

Softness for Collectors: An Essential Trait

Softness is not only vital for those who use Squishmallows for cuddling—it’s also a key attribute for collectors. While many collectors focus on design and characters, the tactile appeal plays a significant role in the collecting experience.

Collectors often value texture and feel just as highly as the characters themselves. The soft, huggable quality makes them perfect for display as well as handling. Unlike other collectibles that are meant only for show, Squishmallows are made to be hugged! Collectors can proudly exhibit their Squishmallows, knowing they’re not just visually attractive but also offer a delightful texture.

Squishmallows vs. Other Plush Toys: The Softness Showdown!

Squishmallows vs. Squishables:

  • Texture: Squishmallows boast a velvety, marshmallow-like texture thanks to their super-soft spandex fabric. Squishables have a fluffy texture that is soft but tends to feel somewhat firmer.
  • Fill: The fill in Squishmallows provides a “memory foam”-like effect that amplifies the cuddle experience. Squishables typically do not incorporate memory foam.

Squishmallows vs. Traditional Plush Toys:

  • General Plush Toys: Many traditional plush toys are filled with standard polyester stuffing and covered with fabrics like fleece or cotton. While these can be soft, they often lack the unique “squishy” quality of Squishmallows. Users frequently describe Squishmallows’ softness as superior.
  • Shape Retention: Unlike many plush toys that may become deformed, Squishmallows maintain their shape well, thanks to their design and fill.

User Experience:

  • Sensory Appeal: Users often highlight softness as a major factor. Hugging a Squishmallow is frequently compared to hugging a cloud or a marshmallow—a sensory experience particularly appealing to those with sensory sensitivities.
  • Versatility: Squishmallows aren’t just toys; they also function as pillows, expanding their usability compared to stiffer plush toys.

In short, Squishmallows excel in softness thanks to their unique materials and construction.

Do Squishmallows Retain Their Softness Over Time?

Yes! Squishmallows are designed to maintain their softness over time. Here’s why:

  • Durable Materials: The combination of super-soft spandex fabric and the specialized fill ensures they stay soft and fluffy, even with frequent use and hugging.
  • Shape Recovery: They are engineered to “bounce back” to their original form after being squeezed.
  • Care and Maintenance: By following the washing instructions (spot cleaning and low heat when necessary), you can prevent wear and preserve their softness for many years.

Of course, excessive hugging or improper care can lead to some wear, but with regular maintenance, most Squishmallows will remain wonderfully soft.

Softness Is Key!

The softness of Squishmallows has undoubtedly played a major role in their enormous popularity. Beyond their cute design and numerous characters, it’s the tactile pleasure of holding and hugging a Squishmallow that truly sets them apart.

People of all ages are drawn to the sensation of softness and comfort. For children, they are fun to play with and easy to cuddle; for adults, they offer relaxation and effective stress relief. Squishmallows are versatile enough to be loved by different generations for various reasons.